Franchises
Retail & Restaurants
Many retail and restaurant franchises choose their next location without harnessing the power of data to uncover market potential. Spatial data unlocks key attributes that drive store performance based an array of factors including demographics. Using proper data, you can evaluate sites and predict the success of your new franchise. The art of geomarketing is all about understanding where your existing and potential customers are. This can be a key differentiator for today's modern marketing campaigns.
CartoVista empowers you to
- Choose the best locations for your new franchises
- Understand markets by analyzing trade areas and customers sales data
- Integrate competitors and points of interest and evaluate their influence
- Manage prospective and official territories
- Set up geomarketing strategies that leverage the geographic dimension of the data
- Be up and running in as little as one hour, with no IT support
81% of retailers say location data has been “very important” in improving their marketing performance”
What you can do in CartoVista map interface
- Add your own franchise location data via drag & drop
- Configure how the data is displayed with just a few clicks
- Add demographics, competitors and points of interest (POI) data
- Create trade areas using drive time
- Create meaningful views that tell a business story
- Create prospective franchises and assign territories
CartoVista in action for retail & restaurants
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