CartoVistaFinancial
Banks & Financial Services
The new digital economy is putting a lot of pressure on banks to up their game and incorporate more location-based considerations into the consumer's banking experience. Whether it's optimizing ATM and branch locations, making data-driven mortgage decisions, or targeting marketing campaigns for new products, banks must consider the geospatial context.
CartoVista empowers you to
- Better profile your customers with demographic and other location intelligence data
- Manage your branches and optimize ATM locations
- Analyze mortgage delinquencies risk and reduce fraud
- Set up geomarketing strategies that leverage the geographic dimension of the data
- Be up and running in as little as one hour, with no IT support
81% agree that data should be at the heart of all decision-making but only 31% of financial services companies have significantly restructured their operations to help do this
What you can do in CartoVista map interface
- Add your own branch, client and ATM location data via drag & drop
- Configure how the data is displayed with just a few clicks
- Integrate other layers (mortgage loan delinquencies, competitors, points of interest, demographics) for analysis purposes
- Create meaningful views that tell a story
CartoVista in action for financial services
Branch managers
Business analysts
Site selection
Compare different ATM locations with drive time and demographic data
Branch managers
Business analysts
Marketing managers
Market Analysis
Perform analysis of client portfolios, competitors and points of interests (POI)
Business analysts
Marketing managers
Geomarketing
Carry out client profile analysis and scoring to perform geomarketing campaigns
Data scientists
Mortgage analysts
Risk Analysis
Perform geographic analysis of mortgage delinquencies risk
Try our professional plan for free
Ready to get started ?
- No obligation. No credit required