Financial
Banks & Financial Services
The new digital economy is putting a lot of pressure on banks to up their game and incorporate more location-based considerations into the consumer's banking experience. Whether it's optimizing ATM and branch locations, making data-driven mortgage decisions, or targeting marketing campaigns for new products, banks must consider the geospatial context.
CartoVista empowers you to
- Better profile your customers with demographic and other location intelligence data
- Manage your branches and optimize ATM locations
- Analyze mortgage delinquencies risk and reduce fraud
- Set up geomarketing strategies that leverage the geographic dimension of the data
- Be up and running in as little as one hour, with no IT support
81% agree that data should be at the heart of all decision-making but only 31% of financial services companies have significantly restructured their operations to help do this
What you can do in CartoVista map interface
- Add your own branch, client and ATM location data via drag & drop
- Configure how the data is displayed with just a few clicks
- Integrate other layers (mortgage loan delinquencies, competitors, points of interest, demographics) for analysis purposes
- Create meaningful views that tell a story
CartoVista in action for financial services
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